How it started ?
truvfoods was born from a simple question - Why should something so valuable ever go to waste?
In our country, farmers work tirelessly to grow an abundance of fruits and vegetables and many other commercially crops. Yet, after all that hard work, farmers often face low prices, multiple middlemen, rising transportation costs, unpredictable weather and changing market demand. Sometimes, perfectly good produce has nowhere to go and ends up being dumped on roadsides. At the same time, India continues to face the challenge of micronutrient and vitamin deficiencies, even though nature provides us with an abundance of fruits and vegetables that can contribute to a healthier diet.
We saw these two challenges and wondered could one solution help address both?
That thought became the beginning of truvfoods. Today, we are on a mission to give surplus fruits and vegetables a second life by transforming them into delicious, convenient and value-added products such as dehydrated fruits, vegetables and fruit & vegetable powders. In doing so, we hope to reduce post-harvest losses, create more value from every harvest and make the goodness of fruits and vegetables easier to include in everyday diets. For us, every fruit or vegetable saved is more than just food rescued, it represents a farmer’s hard work valued, a little less food wasted and an opportunity to bring more natural nutrition to someone’s day. We believe that when we save what our farms grow, we can also help nourish the people who depend on them. And that is the journey we are joyfully building at truvfoods—preserving more, wasting less and nourishing better.